Creating Personas
Create and customize multiple personas that follow your writing style and tailor content accordingly.
What Are Personas?
Personas are customizable content-generation profiles that help you create LinkedIn posts with specific tones, styles, and goals. Each persona can have its own unique voice, allowing you to switch between different content styles based on your audience and objectives.
Why Use Personas?
Persona Components
Tone & Style Settings
Define the voice and writing style of your persona:
- Professional, Conversational, Witty, Trendy, or Educational
- Formal vs. Casual language preferences
- Sentence length and complexity
- Use of industry jargon or simplified explanations
Example:
"Professional with occasional humor, medium-length sentences, minimal jargon, and a focus on data-backed insights."
Creating Your First Persona
Navigate to Personas
From your dashboard, click on "Personas" in the main navigation menu.
Click "Create New Persona"
Look for the "+" button or "Create New Persona" option on the Personas page.
Name Your Persona
Give your persona a descriptive name that reflects its purpose or style (e.g., "Professional Thought Leader").
Configure Settings
Set up the tone, style, target audience, and content preferences as described above.
Save and Test
Save your persona and generate a test post to see how it performs. Adjust settings as needed.
Important Note
"Having multiple personas has completely changed my LinkedIn strategy. I can now easily switch between my thought leadership content and more engaging, conversational posts without losing my authentic voice."