Using Trends
Leverage trending topics to create timely, relevant content that drives engagement.
Integrating Trends into Content
Incorporating trending topics into your LinkedIn content can significantly boost visibility, engagement, and relevance. Our platform makes it easy to identify and leverage these trends in your posts.
Pro Tip
Trend Workflow
Discovering Relevant Trends
Access our Trend Intelligence dashboard to view trending topics filtered by relevance to your industry and brand:
Filter Options
- Your industry category
- Content relevance score
- Growth potential
- Engagement metrics
Trend Insights
- Relevance metrics
- Example content
- Potential angles
- Competitor usage
Trend Content Strategies
Add Your Unique Perspective
Don't simply repeat what others are saying. Share your original thoughts, experiences, or contrarian viewpoints on trending topics to stand out in a crowded feed.
Connect Trends to Your Expertise
Always tie trending topics back to your professional knowledge or company offerings in an organic, valuable way that demonstrates your relevance to the conversation.
Be Timely but Thoughtful
While speed matters with trends, take time to craft a meaningful response rather than rushing to publish low-quality content that could harm your professional reputation.
Balance Trend Content with Evergreen Posts
Maintain a healthy mix of trend-focused content and timeless value-driven posts to build a well-rounded content strategy that performs consistently over time.
Trend Use Cases
Thought Leadership
Establish yourself as an industry authority by being among the first to provide insightful analysis and commentary on emerging trends.
Lead Generation
Create trend-based content that connects to your products or services, then include subtle CTAs to capture leads interested in related solutions.
Content Repurposing
Update and repurpose your existing content to align with current trends, extending the lifespan and relevance of your previous work.
Audience Building
Tap into trending conversations to expand your reach and attract new followers who may not have discovered your content otherwise.